location based services
“Location, location, location is back in vogue, but not just for real estate junkies. The smartphone has ushered in a new economy. I turn on my smartphone and I expect magic to happen and the world around me to come alive with reviews, information, and offers. I expect to consume.
The leverage created by the mobile phone and your location has generated an amazing pace of innovation around apps and platforms, a new gold rush, if you will. Location is not just about big American cities like New York and San Francisco. It’s global and it’s for every town, small and large. The entry price is low, the tools are available to everyone, and there are no geographical boundaries.”
/ Howard Lindzon in FastCompany 09/2011
The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are
… tbc